Citizen 金城武擔任西鐵城代言人
金城武擔任西鐵城代言人全新形象演繹“創新思維”
2010年8月1日，西鐵城（中國）鐘錶有限公司宣布：將正式啟用國際巨星金城武先生擔任其最新形象代言人。與此同時，西鐵城還公佈了以“偉大的革新，來自強大的意志力”為主題的全新廣告形象。據悉，中國大陸、香港、澳門、台灣、新加坡和馬來西亞將同步啟用西鐵城最新一季的廣告形象。
正如最新廣告主題闡述的，西鐵城一直秉承永不止步的創新精神：從光動能的研發到電波技術的應用，再到率先推出超級鈦系列腕錶，西鐵城在技術和產品層面取得了諸多業界領先的創新成果。為讓公眾進一步體會其品牌內在的精神：睿智、激情和強大意志力，西鐵城正式簽約金城武先生並推出全新廣告形象，旨在讓那些勇於創新、擁有獨特視角並始終走在時代前沿的人們充分感知西鐵城的“創新思維”。
談及此次與金城武的合作，西鐵城相關負責人表示：作為擁有國際影響力的巨星，金城武先生不論在中國、港台地區還是新加坡、馬來西亞，都具備超高的人氣；同時其成熟、睿智和充滿強大意志力的個人形象，與西鐵城不斷致力於創新產品研發的品牌精神不謀而合，使得他成為詮釋西鐵城“創新思維”品牌理念的最佳人選。
憑藉金城武和西鐵城品牌之間高度的默契，這組由國際知名攝影師拍攝的廣告片進展十分順利。圍繞“偉大的革新，來自強大的意志力”這一主題，西鐵城向公眾展示了金城武的全新形象：在充滿金屬質感的氛圍中，硬朗幹練的金城武彷彿置身於未來世界，完美演繹了睿智、激情、充滿強大意志力的個人形象，從而有效傳遞了西鐵城“創新思維”的品牌理念。
據了解，金城武在廣告片拍攝中佩戴的兩款腕錶分別為西鐵城超級空中之鷹系列的BY0020-59E和西鐵城超級鈦系列的CA0021-53E。這兩款腕錶集中體現了西鐵城的創新科技：光動能電波技術的運用實現了腕錶對時間近乎完美的自動管理；“超級鈦”則使腕錶更加輕便耐磨，同時還能有效預防金屬過敏，讓消費者充分體驗創新科技帶來的便利。在致力於為人們帶來高檔次產品和高水準服務的同時，西鐵城希望通過對全新品牌代言人和廣告形象的推廣，讓“創新思維”這一品牌理念深入人心。
想像力をかきたてるにふさわしい、男‥
その男、
武…
金城武‥
強い、
そして意思のある目…
伝わる‥
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Hi just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.
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I absolutely loved this tutorial, which inspired me try something new and step out of my comfort zone. I enjoyed doing something new and I was to thank you for giving me the courage to do it!I would love to send you some pictures oft end result to see if you could give me any pointers?! Hope to hear back!!