BOMY CM / MAKING OF 波蜜果菜汁廣告 / 製作花絮
吳是廣告最近拍攝一支廣告影片，影片中邀請亞洲知名度極高的金城武代言，嚇人的場景是直徑長達230多公里的澳洲內陸鹹水湖鹽田Lake Gairdner，相當於從台灣的台北到嘉義，無任何阻礙物，開車穿越時，彷彿車速是一把利刃，切過這片靜止的長洋，將無盡的白水捲向後方。
廣告策劃溝通過程前後耗費4個多月，國際拍攝團隊混雜著6種以上語言，來自各個國家的人種與膚色，龐大的人力物力，橫跨澳洲取材來回7天，拍攝僅使用了2天即完成，如何克服種種不可能，拍出這支廣告影片，因為，客戶就是跟你賭了。
究竟是什麼品牌如此大手筆製作這個不可能的任務？
這是一個在台灣市場生存已長達35年的果菜汁領導品牌－「波蜜果菜汁」。
“均衡是地球的真理，也是你身體的道理”
吳是與波蜜的策略是，與其每年讓銷售下滑，是否有把握不如下定決心拍攝一支一次即讓銷售成長的影片，不是一時的引起話題，並倘若以金城武的製片規格，還無法使品牌的銷售提升，品牌則必須仔細認真考慮衡量自身的市場價值了。
於是，他們開始找一個可以代表地表的地點，談的是一個「均衡概念」。均衡，不是需要解釋，或是以負面解釋「土地乾涸」、「地表乾裂」，這些都不是他們想要的。
地球上有什麼地方你知道它是靜靜的待在某一角落，有沙漠；有紅土；有漂亮的風景；有寧靜的海灘，雖然不知道它是什麼，但是，它非常漂亮。澳洲Lake Gairdner在所有限制條件的扣除下，就這樣脫穎而出。
金城武：「均衡是地球的真理，也是你身體的道理」。一個有份量的角色述說著品牌，或許只是簡單的兩句話，加上影片從頭至尾非常乾淨、單純的呈現，以獨特的空間感、品味，引領消費者煥然一新的感受。波蜜的改變從功能訴求，開始強調有內涵，不和消費者作理性的溝通。從這支廣告開始，波蜜讓消費者在飲用時，當只是單純的口渴，看完影片卻會有舒服的感覺，因為它是健康的；讓消費者覺得波蜜變了，是很大的改變，完全改觀。
金城武波蜜果菜汁廣告幕後花絮
部份圖文轉自”廣告王“
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