Etihad Debuts New Italian Couture Uniforms During its New Aircraft Launch
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As part of its celebration for delivery of its new A380 and B787 aircraft, Etihad Airways revealed new crew uniforms.
Twenty-two cabin crew graced a catwalk wearing a new variety of uniform combinations which range from the fully tailored suit to charming skirt and sweater combinations. The uniforms were chosen to be elegant, comfortable and practical.
Milan-based couturier Ettore Bilotta was once again selected as the creative force behind the airline’s uniforms. Working off the airline’s new brand palette, Billet chose warm chocolate brown as the unifying base and highlighted this tone with a deep purple for cabin crew and lounge staff, and a burnt orange accent for ground crew and Special Services personnel. The uniforms are 100% Italian wool, and feature an intricate jacquard design.
Aubrey Tiedt, Vice President Guest Services at Etihad Airways said: “This is not just a uniform. This is pret-a-porter concept – a future lifestyle statement and homage to the golden age of glamorous flight. It is about bringing back classic elegance, allure and richness to our men and women in a style which will become their signature look. No matter where you are in the world, you will know this is Etihad.”
Etihad Airways also collaborated with make up experts MAC to provide crew at the airline’s ‘Style and Image Suites’ at its Training Academy.
Multi-award winning, New-York based photographer Norman Jean Roy was commissioned to capture the images of the new collection in a special photo-shoot on the sand dunes of Abu Dhabi’s Liwa desert and on location at the Qasr al Sarab desert resort.
Flight attendants will fly their new threads from December 27.
