Everyone on the planet consumes natural resources at any time, however we can make better use of the existing resources so as to maximize the use of the natural resources.
Citizen saves up the limited resources on the planet, insists the non-polluted manufacturing process, uses international environmental standards as its production lines monitoring, upholds the four values (social value/economic value/ psychological value/ environmental value)of Eco-Drive. Thus, Citizen got the affirmations of ¡§Green Mark¡¨ of Japan, China and Taiwan.
Four No.one and Brand Leader
Manufacturing the first original Eco-driven timepiece in 1974, Citizen has become the first horology brand developing solar energy. Spending over 37 years on developing the Eco-drive product application, Citizen now made it. Eco-Drive product process in 1996 got the ¡§Green Mark¡¨ in Japan, becoming the first ¡§Green Mark¡¨ certified watch technology. It received the certification of ¡§Green Mark¡¨ in China. In December 2010 Citizen officially became the first ¡§Green Mark¡¨ certified horology brand in Taiwan. Getting Taiwan ¡§Green Mar¡¨ is an important milestone for Citizen since Taiwan ¡§Green Mark¡¨ has strict standards whether in production and product.
Great innovations stemmed from strong will power.
Among Citizen 12 timepieces passing the certification first, BY0020-59E from the Eco-drive global radio collection is endorsed by Takeshi Kaneshiro, intended for the brave persons who with unique perspectives always walk on the cutting edges. The innovative thinking that pushes Citizen to move on will be sensed by all.
The general manager of Citizen Taiwan, Mr.Gu said: in addition to continuously working hard on the Eco-drive, all production lines demonstrate our effort and intentions through all the environment certifications. With our continuous perseverance, innovation and passion, I hope the concern and effort Citizen made in environment will influence more persons to have more action and concern for environmental protection.
To celebrate Citizen becoming the first ¡§Green Mark¡¨ certified brand in Taiwan, anyone buying Eco-Drive timepiece will get a lottery scratch card. Fill the card reference in the Citizen website before February 23,2011, chances are you will get the iPad, Toshiba laptop, Lalu accommodation and Sony PS3 game console. Carry the fashion with you and make a contribution to environment protection for our mother planet.